5 Must-Have Skills Taught in the Best Digital Marketing Courses

In today’s world, the importance of digital marketing skills has increased dramatically. Whether you are a startup or an established company, everyone needs a digital marketer. 

Digital marketer not only helps in making sales but creates brand value for the product and services you sell.

These days the growing demand of professionals with digital marketing skills is at an all time high.

In this article, we have discussed the top 5 skills taught in the digital marketing courses. Let’s check them one by one.


1) Search Engine Optimization (SEO) 

SEO is the process to bring a website to the top position in SERP (Search engine result page. Once a website is ranked to the top positions then it gets traffic and leads in the long term.

SEO mainly includes three things: on-page SEO, technical SEO & off-page SEO. In on-page SEO, the SEO expert makes changes to the website in terms of its structure, content, title, etc. On the other hand technical SEO includes resolving website errors.

Once the website gets optimised properly then we work upon offpage SEO where you build quality backlinks for our site.

The best digital marketing course teaches effective and latest SEO practices. So that the student can stay ahead. 

2) Social Media Marketing: 

Today facebook itself has more than 2 billion active users and there are a number of companies that take advantage of its user base. Social media marketing includes marketing your product and services in the social media website such as facebook, Instagram, Pinterest, Linkedin, etc. 

At Doonite Academy, we teach how anyone can use social media effectively to generate leads. Our social media marketing course includes ads creation, social media page creation, social media sponsored ads and much more.

3) Content Marketing 

Content marketing is the most important part in digital marketing. It’s the right way to reach and solve customer problems. Content marketing can be in any form such as blog, videos or infographics. 

At Doonite academy, we teach various methods to do content marketing and distribution. 

4) Data Analytics and Interpretation

Data analytics plays an important role in making decisions. Let’s say you’ve created a campaign specifically for traffic from India but you’re getting most of the click from the United States. That means you can rectify the main reason after digging out the Google analytics.

We provide a close overview of data analytics, so that the students can learn it properly and implement the changes accordingly.

5) Email Marketing

Email marketing, yes its skills works in 2024. Email marketing techniques have been popular for the last few decades because of their higher ROI. Let’s take a moment and check out your own email, you may have received a ton of promotional or cold emails.

Companies send tons of emails everyday to build their brand value & to aware customers every time.

At Doonite, we teach complete email marketing techniques which includes email campaign setup, DMARC, DMCA, scraping the email list, and scheduling the email.


All the 5 skills that we’ve covered are important to become a highly skilled digital marketer. After learning these skills students can use these skills in the real world.

It’s recommended to consider enrolling in a reputable digital marketing course to enhance their skill set.

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